Hi!
I’m Deirdrie,
design leader
at nerdy.

I love to collaborate with product people, engineers, and designers to build experiences that people love. My design approach is rooted in working backward from research and user needs. I love digging into data to define customer opportunities and the challenge of finding creative ways to meet business goals. I’ve helped build and lead teams of designers and I find immense joy in mentoring others and creating a community around design.

Dreaming
about the series
one day.

Eating my way through 122 tomatoes from my garden.

Learning to golf, working
on impact.

Listening
on repeat:
Djo

Missing good
public transportation.

One part Cher Horowitz, Two parts Wayne Campbell.

Planning my next themed party.

product & design vision

Shaping product and design visions that deliver exceptional user experiences while driving measurable business impact. My approach is rooted in a deep understanding of customer needs and I partner with product teams to develop roadmaps based on those needs to work backwards from. I help create end-to-end design solutions that are innovative, customer obsessed, and align with business goals. I’m passionate about crafting designs that not only solve immediate challenges but also scale effectively, ensuring long-term success across diverse industries and platforms.

team building 

& collaboration

Great design happens through collaboration, and I excel at building strong, cohesive teams that work seamlessly across disciplines. Whether mentoring individual designers, scaling design teams, or aligning with cross-functional partners, I focus on creating a culture of trust where designers feel supported to take push boundaries, own their work and defend their designs effectively. Beyond mentorship and team alignment, I develop processes that streamline workflows, foster open communication, and ensure design excellence at every stage.

execution & insights

Execution is where vision becomes reality. A product vision should be constantly evolving as you launch and learn. I strongly believe in thinking big and testing small. By using data and customer insights to inform decisions, I ensure every design is purposeful and impactful. By establishing clear roadmaps and scalable frameworks I help teams design, test and iterate towards their shared vision. Whether leading product launches or refining systems, I consistently bridge the gap between strategy and execution to deliver results.