👋 Hi, I’m Deirdrie!
Or D for short.
I build products people trust, and the designers who make them.
15+ years of experience. I’ve designed for retail shoppers, influencers, parents, students, and legal professionals, and I’ve built design teams and mentored designers along the way.
Featured Case studies
-
Personalized AI session summaries
Turned each tutoring session into an AI-generated recap that made learning visible to parents, driving +47% engagement, +15% repeat bookings, and +8.8 p.p. retention.
-
Redesigning Amazon’s Deals Experience
Created a dynamic badging system to unify deal displays across the site. The redesign improved trust, clarity, and engagement, driving $119.5M in incremental revenue
-
Varsity Tutors design system
Audit-to-implementation workflow showing the new Varsity Tutors design system foundations.
