It’s all about the details 

MANAGING THE CORE SHOPPING EXPERIENCE FOR CUSTOMERS VIA THE DETAIL PAGE

Amazon product detail pages see hundreds of millions of unique customer visits each month. Over the past two years I have been the lead designer for the core detail page experience on Amazon.com. I design features that help customers evaluate price and selection, make it easier for them to find information about a product and find new ways to ensure customers feel confident about adding an item to their cart and making a successful purchase. 

As the core design lead, I am responsible for guiding hundreds of product teams and designers across categories and marketplaces who want to build on the detail page. 

Some initiatives that I have designed for: 

• Personalizing the experience for customers on the detail page and helping them find the right information at the right time on the detail page through improved information architecture and tailoring 

• Creating a consistent and predictable experience for customers through design guidelines for teams building new pages across categories 

• Creating immersive and visually rich experiences for customers to evaluate products through media 

• Helping customers find products and generate excitement around products before they have launched